Restaurant News Bites: Whataburger, Garbanzo, Wingstop

WMany of the owners of the most successful and popular food trucks are opening brick-and-mortar locations. The low-cost and investment required by a food truck helps restaurant owners break into the business. Loyal fans and buzz is created without high rent or utility bills that sink many new restaurants struggling with traffic.

Whataburger is launching a new marketing and promotional campaign on October 10th. The ads document workers and customers in real life situations. 20 different restaurants were filmed in normal operation in Alabama and Texas. This will be the first active marketing campaign for the brand in nearly a decade.Subscribe to RSS

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Restaurant News Bites: Whataburger, Garbanzo, Wingstop
Sunday, October 9th, 2011 at 6:05 pm

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Restaurant News Bites: Whataburger, Garbanzo, WingstopMany of the owners of the most successful and popular food trucks are opening brick-and-mortar locations. The low-cost and investment required by a food truck helps restaurant owners break into the business. Loyal fans and buzz is created without high rent or utility bills that sink many new restaurants struggling with traffic.

Whataburger is launching a new marketing and promotional campaign on October 10th. The ads document workers and customers in real life situations. 20 different restaurants were filmed in normal operation in Alabama and Texas. This will be the first active marketing campaign for the brand in nearly a decade.

The slow to recover economy in Texas is putting strain on the state’s restaurants. Utility bills remain high for commercial properties and the wide-spread wildfires are putting a damper on tourism. Food trucks or trailers, along with long-established institutions, are surviving the challenging economy the best.

Four menu additions are being added by the Garbanzo Mediterranean Grill chain. These new fall dishes include Grilled Portabello Mushrooms, Chicken Tagine Soup, Dolmas and Garbanzo Bean Soup. The items will be available throughout the end of the season and are based on traditional Mediterranean recipes.

Rick Ross first partnered with the Wingstop chain a few years ago when he wrote a song about their lemon-pepper wings. Now he is the owner of his own location in Memphis. As well as running his restaurant, Ross is writing his fifth studio album and maintains .

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Restaurant News Bites: Whataburger, Garbanzo, Wingstop